Blocking the Facebook ad account is an unpleasant but common occurrence. It doesn't always need a reason, sometimes bugs just happen. The worst thing you can do in this situation is to create a new account. We will explain why this will not work and how to proceed in order to regain access to the account.
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How to understand why Facebook ad account was blocked and what to do with it
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The office can be temporarily blocked due to minor violations, or it can be permanently blocked. Temporary blocking is removed after the problems are fixed or after the specified time has elapsed.
A permanent account ban is given for repeated violations of community rules, a large number of complaints, or attempts to deceive moderators. In this case, writing angry letters to technical support is useless - it will not be possible to unblock the account.
To find out why the account was blocked, first of all, you should look at the email - a letter with explanations is sent to the linked address. There may be instructions in the letter - you need to follow them. Such messages sometimes end up in the Spam folder, so you need to check it too.
If the letter has not arrived, check the status of the account in the "Account Quality" section. The page displays a "What can be done" button. This section describes the next steps to resolve the issue - you need to perform them and request a rescan.
If the reason for the ban is not listed in the email or in "Account Quality", you can refer to the Facebook Advertising Policies. Here are the most common reasons.
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Account problems
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<ul>
<li style="text-align: justify;">Blocks occur if the name of the payment card holder does not match the name of the account holder. The same fate awaits the office if the payment method has changed. For example, a user pays bills with a card for several years, and then switches to PayPal.</li>
<li style="text-align: justify;">A change of location will also seem suspicious to Facebook. If you enter the office from a Russian address, and then go on vacation and log in from a Turkish one, the algorithms will think that the account was stolen.</li>
<li style="text-align: justify;">The account will probably be blocked if you enter it from the Crimea - Facebook does not serve this region.</li>
<li style="text-align: justify;">Often blocked new accounts that have little content, but a lot of ads. Algorithms can regard this as the behavior of a bot,&nbsp;not a living person. Problems also arise in the case of a sharp increase in the advertising budget.</li>
</ul>
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Issues with Ads
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<ul style="text-align: justify;">
<li>Ads contain prohibited content: dangerous substances, adult sites, discrimination, weapons, network marketing, or microloans.</li>
<li>There is also content that can be advertised in a limited way: alcohol, gambling, online pharmacies, drugs, financial and insurance services, cryptocurrency, politics and cosmetology. Advertising for some services requires a written decision from Facebook.</li>
<li>Grammar errors, profanity, or too much text in the ad are also reasons for blocking an account.</li>
<li>Advertising must not contain false promises or exaggerate the effectiveness of the product.</li>
<li>Facebook users complain about ads they don't like. If the complaints are justified, the moderators can pay attention to the account.</li>
<li>An account is blocked if it has accumulated too many ads that have not passed moderation.</li>
</ul>
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There are also less obvious reasons. For example, before-after images or interactive elements that encourage the user to click on the ad.
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Landing page issues
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<ul style="text-align: justify;">
<li>The information on the landing page is different from what is shown in the ad.</li>
<li>The link in the ad leads to PDF or JPG files, not to the website.</li>
<li>There is a redirect on the page.</li>
<li>The ad leads to Taplink. This service is used by illegal businesses, so Facebook prefers to block such ads.</li>
</ul>
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If the ad grossly violates Facebook rules, the account will not be unblocked. A gross violation is, for example, non-observance of copyright or the use of a redirect.
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How to unblock ad account on Facebook
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It is not always clear what the reason for blocking is. Sometimes it's a common mistake of algorithms. To unlock the account, you need to write to Facebook technical support - it is best in English. The request must be polite and specific. There are several ways to get help:
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<ul style="text-align: justify;">
<li>Fill out the form that appears when you block. The form will have a button "If you think something went wrong, contact us."</li>
<li>Write to Chat Support - Chat with a Representative button in the Facebook Help Center. You can write to the chat in Russian. It is only available to those who consistently spend large amounts on advertising.</li>
<li>You can ask for help from friends who have such a chat, and write on their behalf. The appeal will be considered in any case the main thing is to indicate which account in question.</li>
<li>Submit an issue to the Meta for Business community.</li>
<li>Write to technical support from your personal Facebook page. "Help and Support" - "Report a problem".</li>
</ul>
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Technical support may request proof of identity - documents or a personal photo. This must be done - so the employee will understand that he is in front of a living person, and is more likely to make a positive decision. If the message is not answered for a long time, you can duplicate the message. There is a risk that it is lost.
You can make several requests to technical support. Even if they refused to unlock it, you can and should write again the next day. Different people work in support, perhaps another employee will change the decision.
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If an outsider offers to unlock the office for money, this is a hoax. No one can do this, the decision is made only by technical support.
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Why you shouldn't create a new account right away
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Facebook tracks IP address, phone number and other parameters. If the algorithms find matches with the previous account, the new one will be blocked, and the old one will be impossible to restore. If you still had to create a new account, you do not need to perform actions on it that led to the ban of the old account.
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How not to get banned in the future
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<ul style="text-align: justify;">
<li>Remove or fix ads that have not been moderated.</li>
<li>Do not run ads from a new account. First, it is better to fill the page with content, join groups, add friends. In general, behave like a regular Facebook user and only after 3 weeks move on to advertising.</li>
<li>Increase budgets gradually - by 15-20% per day. Then Facebook will not suspect anything.</li>
<li>Do not give access to your account to people with blocked advertising accounts.</li>
<li>Create a Business Manager and validate it - this will increase the credibility of the Facebook algorithms.</li>
</ul>
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Facebook ad account blocking